1. We make it easy for individuals and organizations to do more good.
2. We are a local organization. Our staff, board and committee members have knowledge, experience and expertise about our community issues and needs.
3. We provide highly personalized services tailored to every donor’s charitable and financial interests and values.
4. We build endowment funds that benefit our community forever and help create personal and corporate legacies.
5. We are a community leader, collaborating with partners to enable social capital for place-based legacy building philanthropy in Waterloo Region.
6. We accept a wide variety of assets, and can facilitate even the most complex forms of giving.
7. We partner with professional advisors to create highly effective approaches to charitable giving.
8. We multiply the impact of donations by pooling them to bring about positive, systemic and sustainable change in our region.
9. We offer regulatory expertise in Canada Revenue Agency guidelines.
10. We connect people that care to causes that matter.